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SanDisk sans Apple
There can't be many of you that haven't heard of SanDisk, though such is there market penetration of late some of you may not even know how you know of them. Since 1988 when they were actually known as SunDisk, this innovative company have plied their trade and are now the only company on the planet with rights to both manufacture and sell every major flash card format, including CompactFlash, SD, miniSD, SmartMedia, MultiMediaCard, Reduced Size MultiMediaCard (RS-MMC), Memory Stick PRO and related Memory Stick products, xD-Picture Card, TransFlash and USB flash drives. From mobile phones to MP3 player, digital camera to SatNav units, there's a fair chance that the memory card it runs off bares the SanDisk logo.

Of course with their memory expertise and manufacturing capacity and the worldwide explosion in portable, Flash based music players it was pretty much a dead cert that they'd end up dipping a toe and introducing their own line of multimedia players, though even with their obvious advantages in the field they still faced the same hurdle faced by every other manufacturer trying to get noticed....the iPod.

SanDisk are realistic about their goals, we can argue all day about Apple's merits and whether they deserve their global domination, but the fact is they're a major force and SanDisk understand this. Their aim was a strong second position and in February this year they announced they'd reached that position, in the US at least. Unfortunately their 1 million sales looked a little pale alongside Apple's 14 million sales but small acorns and all that. If you compare the marketing expenditure for Apple against SanDisk it's a wonder they're in the top ten let alone number two!

Some of SanDisk's initial players got a mixed reception, a fairly common state of events for a newcomer to such an aggressive market, but more recent offerings have been giving them more success and building a little momentum behind the brand. The new Sansa series of players are perhaps the best of the lot and with an industry leading 8GB capacity in their top model and a spec sheet full of exciting features they have all the potential to make a serious dent in the Apple empire. Today I'm taking a look at the 6GB Sansa E270 to see if it really does have the credentials to be taken seriously.

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Sleek, thin design with large 1.8” TFT color screen for easy viewing
Strong Liquidmetal® back casing provides excellent durability and scratch resistance
Simple to use, back-lit controls for fast device interface navigation
User replaceable and rechargeable Lithium Ion battery for up to 20 hours of battery life (Battery Life
Based on Continuous, Standard Playback, 128 Kb MP3 file)
Features microSD™ expansion slot for additional memory capacity
Supports SanDisk TrustedFlash and Gruvi content cards
Supports Subscription Music Stores
One year warranty

Minimum System Requirements

Windows XP
Windows Media Player 10+
Intel Pentium class PC or higher
CD-ROM drive
USB 2.0 port required for hi-speed transfer

Package Contents

Sansa e200 Series Player
Travel pouch and lanyard
Stereo headphones
Lithium Ion rechargeable battery
USB cable
Quick Start Guide, CD with User Guide, & additional flyer inserts