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Elsa trying to surge into the UK market?

4 September 2000

and Datrontech UK Distribution Partnership

THEALE, 4 September 2000 - Computer graphics and Internet access specialist ELSA, has expanded its UK Channel presence by appointing Datrontech UK, the 'one stop shop' distributor of PC, storage and network components.

Datrontech UK provides a complete partnership solution for its customers through targeted market research, alongside the provision of an extensive range of value-added services, such as the company's recently launched e-commerce service, OnLine, which offers resellers, OEMs and systems builders an easy and direct route to ELSA's complete range of products.

Fiona Faulkner, ELSA's UK managing director said,

"The deal with Datrontech gives additional choice in the market place, with the benefits of value-added services to the reseller. This partnership allows ELSA the opportunity to extend its market share throughout the UK."

Robin Falconer, Datrontech managing director said,

"ELSA is a globally recognised brand name which delivers great quality. The addition of the ELSA product range will really enhance Datrontech's portfolio in the graphics and data comms space."

Background
ELSA is one of the leading providers of Internet access and computer graphics solutions for the PC. Its product range includes modems, ISDN adapters, ISDN and DSL routers, videoconferencing systems, graphics boards and monitors. ELSA was founded in 1980 and today has around 600 employees. In addition to its headquarters in Aachen, Germany, it also maintains subsidiaries in San Jos, USA, as well as Taipei, Taiwan and Tokyo, Japan. Since June 1998, ELSA AG shares are traded on the "Neuer Markt" trading segment of the Frankfurt stock exchange in Germany.

Names in this press release may be trademarks or registered trademarks of their respective owners. The ELSA logo is a registered trademark.

ELSA G.B. Ltd., 1210 Parkview, Arlington Business Park, Theale, Berkshire RG7 4TY
Tel: 0118 965 7755 Fax: 0118 965 7756
Freephone sales no.: 08000 56 34 45
Web site: www.elsa.co.uk

About Datrontech UK

A member of the Datrontech Group Plc, Datrontech UK is the leading 'one stop shop'distributor of PC & network components and storage solutions toindependent systems assemblers, PC builders and third party resellers. Datrontech supports the channel that supplies more than 40% of all PCs sold in the UK.

Datrontech UK is consistently recognised for its achievements in this area having been awarded, amongst others, Microsoft's Business Delivery Partner of the Year, Intel's European Distributor of the Year and award winning distinctions with Hansol, Diamond, Creative Labs and ATI.

The Datrontech Group is a publicly quoted company with 1999 revenues in #excess of 200 million.